In 2011 Auður was working for a travel company here as a webmaster and e-marketing manager when she came up with an idea for a blog.
She had been an active Couchsurfing host and had been involved with the Erasmus Student Network at the University of Iceland, not to mention the time she spent living and traveling abroad where she was often the only Icelander around, so a lot of the things she was doing on and off the job was answering questions about Iceland.
One day, she thought to herself: Why isn’t there a place somewhere on the internet where people can find the answers they need? Why indeed.
So that’s what she did. She made a place on the internet where people can find answers to their questions about Iceland. She promised to offer honest information, seen from the eyes of a local, and used her knowledge of how search engines and social media work to make sure the people could find the answers.
She didn’t have a big plan or an agenda. She did kind of want to show her then boss, to whom she had unsuccessfully pitched this idea for a blog, that he had been wrong turning her down but first and foremost she just wanted to help people.